Saturday, November 12, 2022

Maggi

 Maggi (pronounced [ˈmaɡi] or pronounced [ˈmadːʒi]) is an international brand of seasonings, instant soups, and noodles that originated in Switzerland in the late 19th century. The Maggi company was acquired by Nestlé in 1947.



In 1882, at a meeting of the Swiss “Non-Profit Society”, the doctor and factory inspector Fridolin Schuler spoke about the miserable nutritional situation of the factory workers: women workers no longer had enough time to cook for their families, cold meals or alcohol often replaced warm meals; meals were served in factory canteens and were cheap but not sufficiently nutritious. The consequences were malnutrition, stomach diseases and high infant mortality. Schuler advocated high-protein, easily digestible pulses/legumes. He demanded they should be offered to the working class in a convenient form for quick preparation and at a cheap price. The society turned to the Maggi company, among others.



Julius Maggi experimented for two years with different methods of mechanical and chemical processing of legumes and different mixtures. The results were presented to the representatives of the society on November 19, 1884. They approved the results and signed a contract to exclusively recommend Maggis legumes for a period of three years. Maggi in turn guaranteed a fixed price and regular product controls for sales in Switzerland. However, great success did not follow. The society was accused of representing the interests of a private company. The Maggi company, on the other hand, had difficulties challenging other suppliers of soup flour on the market, despite the support of the society.



Since 1884, Maggi has been offering flour made from protein-rich legumes, which can be cooked quickly by being roasted beforehand. Maggi was the first to bring protein-rich legume meals to the market, and followed up with a ready-made soup based on legume meals in 1886. After that Julius Maggi introduced bouillon concentrates, first in capsules, then in cubes. In 1897, Julius Maggi founded the company Maggi GmbH in SingenGermany.[1]

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