dairy milk

 Cadbury Dairy Milk is a British brand of milk chocolate manufactured by Cadbury. It was introduced in the United Kingdom in June 1905 and now consists of a number of products. Every product in the Dairy Milk line is made with exclusively milk chocolate. In 2014, Dairy Milk was ranked the best-selling chocolate bar in the UK.^[1] It is manufactured and distributed by the Hershey Company in the United States under licence from Cadbury.^[2] The chocolate is now available in many countries, including China, India, Sri Lanka, Pakistan, the Philippines, Indonesia, Kazakhstan and Bangladesh.

In June 1905, in Birmingham, England, George Cadbury Jr made Cadbury's first Dairy Milk bar, with a higher proportion of milk than previous chocolate bars; by 1914, it would become the company's best-selling product.^[3] Through its development, the bar was variously called 'Highland Milk', 'Jersey' and 'Dairy Maid'.^[3][4] Accounts on the origin of the Dairy Milk name differ; it has been suggested that the name change came about on the advice of a shopkeeper in Plymouth, but Cadbury maintains that a customer's daughter came up with the name.^[3][4] Fruit and Nut was introduced as part of the Dairy Milk line in 1926, soon followed by Whole Nut in 1930. By this point, Cadbury's was the brand leader in the United Kingdom.^[5] Almost a century on it has retained this position, with Dairy Milk ranking as the best-selling chocolate bar in the UK in 2014.^[1] In 2020, Dairy Milk was the second most popular snack overall in the UK behind McVitie's Chocolate Digestive biscuits.^[6]

In 1928, Cadbury's introduced the "glass and a half" slogan to accompany the Dairy Milk bar, to advertise the bar's higher milk content.^[7] In the early 2010s, Cadbury made the decision to change the shape of the bar chunks to a more circular shape which also reduced the weight.^[8]