DAIRY MILK

 Cadbury Dairy Milk is a British brand of milk chocolate manufactured by Cadbury. It was introduced in the United Kingdom in June 1905 and now consists of a number of products. Every product in the Dairy Milk line is made with exclusively milk chocolate. In 1928, Cadbury's introduced the "glass and a half" slogan to accompany the Dairy Milk chocolate bar, to advertise the bar's higher milk content.^[1]

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The bar was developed by George Cadbury Jr, and by 1914 it had become the company's best-selling product.^[2] A century on it has retained its position as a market leader in the UK where it was ranked the best-selling chocolate bar 2014.^[3] It is manufactured and distributed by the Hershey Company in the United States under licence from Cadbury, with a recipe that differs from the UK version.^[4] The chocolate is now available in many countries, including China, India, Sri Lanka, Pakistan, the Philippines, Indonesia, Kazakhstan and Bangladesh.

Fruit and Nut was introduced as part of the Dairy Milk line in 1926, soon followed by Whole Nut in 1930. By this point, Cadbury's was the brand leader in the United Kingdom.^[6] Almost a century on it has retained this position, with Dairy Milk ranking as the best-selling chocolate bar in the UK in 2014.^[3] In 2020, Dairy Milk was the second most popular snack overall in the UK behind McVitie's Chocolate Digestive biscuits.^[7]